Chrysler Sponsored Patti LaBelle's "The Gospel According to Patti" Concert

Chrysler sponsored Patti LaBelle's "The Gospel According to Patti" concert tour in 2006 in which Chrysler offered test drives before each concert and donated $5 for each test drive to Ms. LaBelle's chosen charity. This marketer is using _____ to reach this market.

A) place-based marketing
B) event marketing
C) targeted marketing
D) street marketing
E) zoned marketing