Which of the following is a reason women are an important target market?
A) Women-headed households represent almost 50 percent of all households.
B) Women are homogeneous as a group, which makes marketing to them easier.
C) A high percentage of women work outside the home.
D) Women's purchasing power now equals men's purchasing power.
E) All of the above are reasons women are an important target market.
Correct Answer:
Verified
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