Unilever is highly successful in marketing its laundry products outside of the United States. Which factors do they use to adapt within and across countries where they do business?
A) cultural homogeneity
B) ethical implications
C) affordability
D) infrastructure
E) all of the above

Question

Quizplus · Accepted Answer

There are seven global considerations that relate to Unilever's global strategy: (1) cultural homogeneity, (2) need fulfillment, (3) affordability, (4) relevant values, (5) infrastructure, (6) communications, and (7) ethical implications.

Unilever Is Highly Successful in Marketing Its Laundry Products Outside