_____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
A) Marketing
B) Consumer behavior
C) Psychographics
D) Demographics
E) Psychology

Question

Quizplus · Accepted Answer

This view of consumer behavior is broader than the traditional one, which focused more narrowly on the buyer and the purchasing process.

_____ Is the Study of Individuals, Groups, or Organizations and the Processes