Laurie saved for six months to have enough money to buy a new designer outfit to wear to a special party. She had to travel to a larger city to purchase this outfit, but it was worth it to her because it made her feel beautiful and confident. The difference between the benefits Laurie perceived from this purchase and the cost to her to acquire these benefits describes her _____.
A) consumer behavior
B) customer value
C) motivation
D) equity difference
E) perceptual field

Question

Quizplus · Accepted Answer

Customer value is the difference between all the benefits derived from a total product and all the costs of acquiring those benefits.

Laurie Saved for Six Months to Have Enough Money to Buy