Darren is conducting a market analysis for his business, and he has asked your advice on what he should be analyzing. Which of the following should he consider at this step of marketing strategy development?
A) the company's own ability to meet customer needs
B) competitors' capabilities and strategies
C) consumers' needs
D) conditions in the market
E) all of the above

Question

Quizplus · Accepted Answer

Market analysis requires a thorough understanding of the company's own ability to meet customer needs, competitors' capabilities and strategies, consumers' needs, and conditions in the market.

Darren Is Conducting a Market Analysis for His Business, and He