Smaller women like to purchase fashionable clothes just as much as any women. However, most clothes are not proportioned for their smaller size and do not fit well. As a result, several manufacturers offer "petite" sizes of clothing for this group of consumers. Women who comprise this group have needs that differ somewhat from the total market and represent a _____.

Question

Quizplus · Accepted Answer

A market segment is a portion of a larger market whose needs differ somewhat from the larger market.

Smaller Women Like to Purchase Fashionable Clothes Just as Much