Sales increases in response to price reductions come from:

Question

Quizplus · Accepted Answer

Sales increases in response to price reductions can come from all of the given answers. Users of competing brands may switch to the reduced-price brand because it is now more affordable. Consumers who do not typically shop at the store offering the reduced-price brand may come to the store to take advantage of the discount. Non-product category buyers may opt for the reduced-price brand because, in comparison to a substitute product, it now offers greater value.

Sales Increases in Response to Price Reductions Come From