Both consumers' desired and actual states may be influenced by emotions and situational characteristics.

Question

Quizplus · Accepted Answer

Consumers' emotions and situational characteristics can impact their desired and actual states. For example, a consumer may desire a certain product, but if they are feeling sad, they may not actually purchase it. Similarly, situational factors such as time constraints or social context may affect a consumer's actual state.

Both Consumers' Desired and Actual States May Be Influenced by Emotions