An individual who purchases a national brand rather than a less expensive private brand because of a concern that the person shopping with him/her would not approve of a private brand purchase has been influenced by which characteristic of the situation?

Question

Quizplus · Accepted Answer

The individual's concern about the approval of the person shopping with them is a reflection of the social surroundings characteristic of the situation. Social surroundings refer to the presence of others who may influence a person's behavior or attitudes.

An Individual Who Purchases a National Brand Rather Than a Less