People are most likely to form behaviorally based attitudes when ____ and ____.

Question

Quizplus · Accepted Answer

When the initial attitude is weak or ambiguous, there is less of a pre-existing attitude and therefore less cognitive dissonance. Additionally, when there are no external justifications for the behavior, there is no external pressure or reward for the behavior, making it more likely that the person forms a behaviorally based attitude. This is known as the insufficient justification effect.

People Are Most Likely to Form Behaviorally Based Attitudes When