Your textbook discusses recent developments in how most college campuses are attempting to deal with the problem of binge drinking.The technique currently in favor is based on the use of

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The technique currently in favor, according to the textbook, is presenting information on campus norms that are lower than students expect, which can lead to a reduction in binge drinking. This approach, known as social norms marketing, aims to correct misperceptions about drinking behavior on campus and provide accurate information about how much and how often students actually drink. The use of informational lectures and persuasion (option A), obedience to authority (option B), and increasing cognitive dissonance (option D) are not mentioned as current techniques for dealing with binge drinking on college campuses in the textbook.

Your Textbook Discusses Recent Developments in How Most College Campuses