Complete the following using the terms listed.
-Through _____,marketers coordinate all promotional activities to execute a unified,customer-focused promotional strategy.
A)breakeven analysis
B)promotional mix
C)Volume objectives
D)Institutional advertising
E)discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the process of coordinating all promotional activities to execute a unified, customer-focused promotional strategy. It involves managing all aspects of a company's communication with its target audience, including advertising, sales promotion, public relations, personal selling, and direct marketing. IMC ensures that all promotional messages are consistent and delivered through the most effective channels to reach the target audience.

Complete the Following Using the Terms Listed