_____ involves the use of innovative,low-cost marketing efforts to attract customer attention.
A)Trade promotion
B)Guerrilla marketing
C)Creative selling
D)Institutional marketing

Question

Quizplus · Accepted Answer

Guerrilla marketing involves the use of unconventional and often creative methods to promote a brand or product, typically on a low budget. It is a type of promotional strategy that relies on surprise, creativity, and innovation to capture the consumer's attention, rather than traditional advertising methods. Examples of guerrilla marketing might include hosting a flash mob, distributing free samples, or creating sidewalk chalk art to promote a brand or product.

_____ Involves the Use of Innovative,low-Cost Marketing Efforts to Attract