Complete the following using the terms listed.
-_____ is the ultimate degree of brand loyalty,in which the consumer will look for it at another outlet,special-order it from a dealer,order by mail,or search the Internet.
A)marketing intermediary
B)Test marketing
C)Brand insistence
D)Product life cycle
E)brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question

Quizplus · Accepted Answer

Brand insistence refers to the ultimate degree of brand loyalty where the consumer is not only aware of the brand but also insists on it and seeks it out despite inconvenience. This may involve searching for the brand at different outlets, special ordering it, or even ordering it online.

Complete the Following Using the Terms Listed