What has been the impact of the introduction of EC on customer loyalty in general?
A) Loyalty has decreased because of customers' increased ability to shop,compare prices and features,and change vendors.
B) Loyalty has increased because of targeted relationship marketing.
C) There has been little change in loyalty because the impacts have cancelled each other out.
D) It is not known whether loyalty has increased or decreased.
Correct Answer:
Verified
Q22: Banner exchanges are markets where companies can
Q23: A cookie is a data file that
Q24: The number of organizational buyers is much
Q25: Paws 'n Tails is an online pet
Q26: Once a company knows a consumer's preferences,the
Q28: By increasing customer loyalty,EC companies can achieve
Q29: The use of cookies:
A)is one of the
Q30: The ethical issue raised by profiling customers
Q31: The introduction of EC has:
A)decreased customer loyalty
Q32: To avoid getting inaccurate information from participants
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