Vince is a marketing research executive for a retail firm.He has been assigned the task of identifying the reason for low sales of its products in a specific area compared to other areas of the same city.Vince should conduct secondary marketing research to get accurate information.

Question

Quizplus · Accepted Answer

Secondary marketing research involves analyzing existing data, which may not provide specific insights into the unique factors affecting sales in the specific area. Primary research would be more accurate for understanding the local context and reasons for low sales.

Vince Is a Marketing Research Executive for a Retail Firm