A(n)_____ strategy is used when a firm chooses one particular segment on which to focus all its efforts.

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A concentrated strategy, also known as a niche strategy, involves targeting a specific, well-defined segment of the market with a unique set of products, services, or marketing efforts. This approach allows the firm to focus its resources on serving the needs of that particular segment and differentiate itself from competitors that serve a broader market. It can be an effective way for smaller firms with limited resources to compete with larger firms or for new firms to gain a foothold in a crowded market.

A(n)_____ Strategy Is Used When a Firm Chooses One Particular