Contact via telephone for the express purpose of selling a product or service is called
A)direct response advertising.
B)guerilla marketing.
C)telemarketing.
D)multichannel marketing.

Question

Quizplus · Accepted Answer

Telemarketing specifically refers to the practice of selling products or services by making phone calls to potential customers. Direct response advertising involves any form of advertising that prompts an immediate response from the customer, while guerilla marketing involves unconventional and low-cost marketing tactics. Multichannel marketing refers to the practice of using multiple marketing channels to reach customers.

Contact Via Telephone for the Express Purpose of Selling a Product