Love Polka Inc. ,a clothing brand,realized after a market research that the clothing needs of pregnant women and new mothers were not met adequately.Hence,it launched the first ever maternity-based store in the market under the brand name Maternity and More.Thus,the company,by tapping a marginally served market,has typically gained _____.

Question

Quizplus · Accepted Answer

Love Polka Inc. has gained a differential advantage by identifying an underserved market and launching a specialized store to cater to their needs. This gives them a unique selling proposition and a competitive edge over their competitors.