Munch More's potato wafers are available in two different variants-the fried variant and the baked variant.With the deep-fried wafers the firm aims to target customers for whom taste matters the most,and with the baked version it caters to the needs of those customers who are health-conscious.Munch More is typically following a(n)_____ marketing strategy.

Question

Quizplus · Accepted Answer

Munch More is using a differentiated marketing strategy by offering two different variants to target two different segments of customers - those who prioritize taste and those who prioritize health.

Munch More's Potato Wafers Are Available in Two Different Variants-The