In a(n)_____ marketing strategy,a marketer selects one specific group of consumers and designs a marketing mix specifically for that group.

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A concentrated marketing strategy focuses on one specific group of consumers, sometimes called a niche market, and creates a specialized marketing mix to meet the needs of that group. This approach often results in stronger brand loyalty and better communication with the target audience. The other options (A, C, and D) do not involve targeting a specific group in the same way.

In A(n)_____ Marketing Strategy,a Marketer Selects One Specific Group of Consumers