Danielle,a graduate in fashion technology,always found it tough to find clothes for her as she belonged to the category of plus-size.Hence,she launched her clothing brand Taurus Trends that catered to the needs of plus-size and extremely tall women.In catering to the clothing needs of plus-size women,Danielle has typically adopted a(n)_____ marketing strategy.

Question

Quizplus · Accepted Answer

Danielle has specifically targeted a niche market of plus-size and tall women. This is an example of a concentrated marketing strategy, where a company focuses on a specific segment of the market.

Danielle,a Graduate in Fashion Technology,always Found It Tough to Find