Which of the following strategies is central to the process of upselling?

Question

Quizplus · Accepted Answer

Product expansion is central to the process of upselling. Upselling involves convincing customers to purchase a higher-end, upgraded or additional product or service than the one they intended to buy initially. This requires expanding the range of products or services on offer to the customer, which is a form of product expansion. Market penetration, market expansion, and diversification are all related to expanding the market reach of the company, but they are not central to the process of upselling.

Which of the Following Strategies Is Central to the Process