The economic perspective used in customer decision making at fast-food restaurants is reflected in:
A)customers selecting the shortest line.
B)customers leaving rather than waiting if all lines are long.
C)all customer lines tending to be of equal length.
D)all of the above.

Question

Quizplus · Accepted Answer

All of the given options reflect the economic perspective used in customer decision making at fast-food restaurants. Customers selecting the shortest line and leaving rather than waiting if all lines are long are both examples of customers trying to minimize their waiting time, which is a reflection of the economic concept of opportunity cost. In addition, all customer lines tending to be of equal length is a strategy used by fast-food restaurants to reduce wait times and increase efficiency, which also reflects an economic perspective.

The Economic Perspective Used in Customer Decision Making at Fast-Food