Tom is trying to save money by calling an important customer instead of flying in to talk to him directly. Tom is trading communication __________ for communication __________.
A) effectiveness; richness
B) effectiveness; efficiency
C) efficiency; effectiveness
D) None of the above

Question

Quizplus · Accepted Answer

Tom is trading communication effectiveness for communication efficiency. Communication effectiveness is the extent to which a message is understood and acted upon, while communication efficiency is the extent to which a message is transmitted quickly and cheaply. By calling the customer instead of flying in to talk to him directly, Tom is sacrificing some communication effectiveness (because it is more difficult to build rapport and trust over the phone than in person) in order to gain communication efficiency (because it is cheaper and faster to call than to fly).

Tom Is Trying to Save Money by Calling an Important