Companies that use the internet to market their products and gain competitive advantage are employing a(n) __________ strategy.*

Question

Quizplus · Accepted Answer

The term e-business refers specifically to using the internet and related technologies to run a business, including marketing activities. Therefore, the most appropriate choice is C – e-business. Choices A, B, and D are either too broad or not specific enough to encompass the use of the internet for marketing purposes.

Companies That Use the Internet to Market Their Products and Gain