Tim places an online order for a smartphone. Instead, he is shipped a dishwashing liquid from a brand named Bling by the seller. Tim posts this incident on a social networking site and it is soon picked up by the media. Richard, the sales manager of Bling, hears about this incident and plans to use it as an opportunity for creating brand awareness of Bling products. Accordingly, he makes arrangement to send Tim the smartphone that he had originally ordered along with two more bottles of Bling dishwashing liquid. When this news reaches the media, people applaud Bling's gesture and Richard achieves his goal of creating brand awareness. Which of the following plans did Richard use in the scenario?
A) Financial plan
B) Facilities plan
C) Tactical plan
D) Production plan

Question

Quizplus · Accepted Answer

Richard used a tactical plan to turn Tim's negative experience into a positive outcome that created brand awareness for Bling products. He used a specific strategy to send Tim the originally ordered smartphone along with extra bottles of Bling dishwashing liquid, which generated positive publicity for the brand.

Tim Places an Online Order for a Smartphone