Qualitative approaches to forecasting generally use:
A) statistical analysis of historical data.
B) mathematical models.
C) expert opinions.
D) surveys.

Question

Quizplus · Accepted Answer

Qualitative approaches rely on subjective judgments and opinions of experts, making choice C, expert opinions, the most appropriate option. Statistical analysis of historical data and mathematical models are more commonly associated with quantitative approaches to forecasting, while surveys can be used in both qualitative and quantitative approaches.

Qualitative Approaches to Forecasting Generally Use