Of the two sources of superior profitability,industry attractiveness and competitive advantage within an industry,the latter is more important.

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Competitive advantage within an industry allows a company to outperform competitors and achieve higher profitability. While industry attractiveness can provide opportunities for profitability, it does not guarantee a sustainable competitive position or long-term profitability. Therefore, competitive advantage is generally considered more important for superior profitability.

Of the Two Sources of Superior Profitability,industry Attractiveness and Competitive