The best way to determine where to place merchandise,what a store's "hot" and "cold" spots are,is to:
A)conduct a kinesiology study.
B)hire a market research firm to study your business.
C)conduct focus groups with former customers.
D)simply observe customers in the store.

Question

Quizplus · Accepted Answer

Simply observing customers in the store is the best way to determine a store's "hot" and "cold" spots as it provides first-hand knowledge of customer behavior and preferences. This method does not require additional resources such as hiring a market research firm or conducting focus groups.

The Best Way to Determine Where to Place Merchandise,what a Store's