The marketing plan builds a strategy for success:
A)from the customer's point of view.
B)as described by the marketing manager.
C)based on eliminating all competition.
D)by focusing on product development and market management.

Question

Quizplus · Accepted Answer

Building a marketing plan from the customer's point of view is essential to meeting their needs and desires, which ultimately leads to success for the business. It helps to identify target markets, tailor messaging to their interests and preferences, and differentiate the brand from competitors. A customer-focused marketing plan puts the customer at the center of the business's strategy and helps to build brand loyalty and increase sales.

The Marketing Plan Builds a Strategy for Success