Which statement about primary and secondary data is NOT true?
A) Because primary data is gathered at its source, it is more reliable than secondary data.
B) Business researchers often consult secondary data sources before primary data sources.
C) Census data acquired from the Bureau of the Census is an example of secondary data.
D) Most business researchers rely on both primary and secondary data.

Question

Quizplus · Accepted Answer

This statement is not entirely true. While primary data is gathered firsthand, it may not always be more reliable than secondary data. The reliability of data depends on various factors, such as the accuracy of the data source, sample size, and research methodology. Therefore, both primary and secondary data have their benefits and limitations, and businesses often use a combination of both for more comprehensive research.

Which Statement About Primary and Secondary Data Is NOT True