A company's strategy is most accurately defined as
A) management's approaches to building revenues,controlling costs,and generating an attractive profit.
B) management's game plan for growing the business,attracting and pleasing customers,conducting operations,and achieving financial and market performance objectives.
C) management's concept of "where we are headed."
D) the business model that a company's board of directors has approved for outcompeting rivals and making the company profitable.
E) the choices management has made regarding what financial plan to pursue.

Question

Quizplus · Accepted Answer

Strategy spells out why the company matters in the marketplace by defining its approach to creating superior value for customers and how capabilities and resources will be employed to deliver the desired value to customers.In effect,the crafting of a strategy represents a managerial commitment to pursuing an array of choices about how to compete.

A Company's Strategy Is Most Accurately Defined as