A company achieves sustainable competitive advantage when
A)it has a profitable business model.
B)a sufficiently large number of buyers have a lasting preference for its products or services as compared to the offerings of competitors.
C)it is able to maximize shareholder wealth.
D)it is consistently able to achieve both its strategic and financial objectives.
E)its strategy and its business model are well matched and in sync.

Question

Quizplus · Accepted Answer

Sustainable competitive advantage is achieved when a company has a long-term advantage over its competitors, and this is typically achieved when a sufficiently large number of buyers have a lasting preference for its products or services compared to its competitors. This preference could be due to factors such as quality, price, brand image, and customer service. Therefore, option B is the best choice. Options A, C, D, and E are important factors for a company's success, but alone, they do not guarantee sustainable competitive advantage.

A Company Achieves Sustainable Competitive Advantage When