Which of the following is not a frequently used strategic approach to setting a company apart from rivals and achieving a sustainable competitive advantage?
A) Aiming for a cost-based competitive advantage 
B) Outcompeting rivals on the basis of such differentiating features as higher quality,wider product selection,added performance,better service,or more attractive styling 
C) Striving to be more profitable than rivals by aiming for a competitive edge based on bigger profit margins 
D) Focusing on a narrow market niche and winning a competitive edge by doing a better job than rivals of satisfying the needs and tastes of buyers comprising the niche 
E) Developing expertise and resources that give the company competitive capabilities that rivals can't easily imitate or trump with capabilities of their own

Question

Quizplus · Accepted Answer

Striving to be more profitable than rivals by aiming for a competitive edge based on bigger profit margins is not a frequently used strategic approach to setting a company apart from rivals and achieving a sustainable competitive advantage. While profitability is important, it is not a strategic approach in and of itself. The other options (A, B, D, and E) are all commonly used strategies for achieving a competitive advantage.

Which of the Following Is Not a Frequently Used Strategic