Which of the following is not an example of an external threat to a company's future profitability?
A) Likely entry of potent new competitors
B) The lack of a well-known brand name with which to attract new customers and help retain existing customers
C) Unfavorable shifts in buyer demographics and tastes
D) Costly new regulatory requirements
E) Increase in interest rates

Question

Quizplus · Accepted Answer

The lack of a well-known brand name is an internal weakness, not an external threat. The other options (A, C, D, and E) all represent external threats that could potentially impact a company's profitability in the future.

Which of the Following Is Not an Example of an External