When a firm's advertising says "our motorcycles will outperform any other brand," it is using competitive advertising to develop selective demand.

Question

Quizplus · Accepted Answer

Competitive advertising is intended to promote a particular brand over other competitors in the market. In this case, the advertisement specifically targets other motorcycle brands and claims that the advertised brand will outperform them, which is an example of competitive advertising strategy. The overall goal is to create selective demand by convincing potential customers that this brand is superior to its competitors.

When a Firm's Advertising Says "Our Motorcycles Will Outperform Any