Kodak has developed a revolutionary new kind of electronic color camera that does not require film. People will need to adjust their thinking about how a camera works. The "camera" will cut the cost of color pictures by 50 percent--if the market accepts the idea. Kodak is about to advertise this product to inform potential customers about what it does and how it works. The campaign should emphasize:

Question

Quizplus · Accepted Answer

Kodak's campaign to inform its potential customers about its new and revolutionary electronic color camera should emphasize pioneering advertising and try to build primary demand for the new kind of camera, not specifically the Kodak brand.

Kodak Has Developed a Revolutionary New Kind of Electronic Color