Which of the following statements about ideal market exposure is TRUE?
A) As a firm goes from exclusive to intensive distribution, it loses progressively more control over price and service offered by retailers.
B) A producer usually should seek maximum market exposure.
C) Intensive distribution means trying to sell through all retail stores.
D) It is necessary to get almost 100 percent market exposure to justify national promotion.
E) All of these statements about ideal market exposure are true.

Question

Quizplus · Accepted Answer

As a firm moves from exclusive to intensive distribution, it loses more and more control over price and the service offered in a channel. In essence, it is trading control (in exclusive) for exposure (in intensive).

Which of the Following Statements About Ideal Market Exposure Is