A movie theater runs a film clip that shows pictures of candy, popcorn and soft drinks prior to running the featured movie. The intent is to get theater patrons to make purchases at the concession stand in the theater lobby. This process is an example of which of the following behavioral influences on buying behavior?

Question

Quizplus · Accepted Answer

The movie theater's use of the film clip to influence patrons to make purchases at the concession stand is an example of learning, as it is attempting to teach or condition the patrons to associate the images of candy, popcorn, and soft drinks with the desire to purchase these items.

A Movie Theater Runs a Film Clip That Shows Pictures