Organizational units (within a larger company) which focus their efforts on selected product-markets and are treated as separate profit centers are called:
A) marketing departments.
B) SPMs.
C) functional departments.
D) strategic business units.
E) BTUs.

Question

Quizplus · Accepted Answer

The description provided matches the definition of strategic business units (SBUs), which are independent units within a larger company that focus specifically on select product-market offerings and are accountable for their own profitability. This approach allows the company to allocate resources and make strategic decisions based on the unique needs and requirements of each SBU.

Organizational Units (Within a Larger Company) Which Focus Their Efforts