A marketing manager in a large corporation wrote the company's president a memo in which she said: "The performance of our SBU has improved." An "SBU" is a:
A) struggling business unit.
B) small business unit.
C) selective branding unit.
D) strategic business unit.
E) secondary bidding unit.

Question

Quizplus · Accepted Answer

SBU stands for Strategic Business Unit, which is a business unit within a larger corporation that operates as a separate entity and has its own strategic objectives, goals, and management. Therefore, choice D is the correct option.

A Marketing Manager in a Large Corporation Wrote the Company's