MACRO-marketing:
A) is concerned with the activities performed by individual business organizations.
B) tries to match heterogeneous supply capabilities with heterogeneous demands for goods and services.
C) is concerned with how effectively and fairly an individual business organization performs.
D) assumes that the effectiveness and fairness of all macro-marketing systems must be evaluated in terms of the same social objectives.
Correct Answer:
Verified
Q182: Viewing marketing as a social process focuses
Q183: All of the following should be determined
Q184: Marketing is NOT needed in a _
Q185: Societies need a macro-marketing system
A) to help
Q186: Which of the following must occur for
Q190: Marketing could NOT take place without:
A) intermediaries.
B)
Q191: MACRO-marketing:
A) Emphasizes how the whole marketing system
Q194: MACRO-marketing:
A) is a social process.
B) tries to
Q195: Macro-marketing:
A) tries to produce discrepancies of quantity
Q200: Which of the following statements about marketing
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