A national income forecast:
A) eliminates the need for making industry sales forecasts.
B) usually shows very little about an individual firm's sales prospects.
C) usually must be developed by a marketing manager.
D) is a good starting point for forecasting industry and company sales.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

In the common top-down approach to forecasting, a national income forecast is a good starting point for forecasting industry and company sales.

A National Income Forecast