The "jury-of-executive-opinion" approach to sales forecasting
A) is less accurate than trend extension.
B) can be done quickly.
C) is effective even if the individual executives aren't very well informed.
D) combines the opinions of experienced executives from marketing and sales, but not purchasing and finance.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

The main advantage of the jury approach is that it can be done quickly and easily.

The "Jury-Of-Executive-Opinion" Approach to Sales Forecasting