If total revenue remains the same when price is raised or lowered, then we have the special case of "unitary elasticity of demand."

Name: If total revenue remains the same when price is raised or lowered, then we have the special case of "unitary elasticity of demand."
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Quizplus · Accepted Answer

Unitary elasticity of demand means that the percentage change in quantity demanded is exactly equal to the percentage change in price, resulting in no change in total revenue.

If Total Revenue Remains the Same When Price Is Raised