Jeff has decided that he does not need a cellphone,but most of his friends are having a hard time understanding his decision,as they cannot understand how anyone could live without one.This is an example of what process at work?

Question

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This is an example of hegemony, which refers to the social, cultural, and ideological influence exerted by those in power to maintain their dominance over others. In this case, Jeff's friends, who likely have cellphones and see them as a necessary part of modern life, are questioning Jeff's decision to opt out of this technology. Their inability to understand Jeff's choice reflects the dominant cultural narrative that a cellphone is a necessary tool for communication and social connection.

Jeff Has Decided That He Does Not Need a Cellphone,but