This theorist developed the concept of the "McDonaldization" of society.

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Sociologist George Ritzer developed the concept of "McDonaldization" to describe the process of rationalization that modern societies go through, characterized by efficiency, predictability, control, and the substitution of non-human technology for human labor. The term comes from the fast food chain McDonald's, which serves as a prime example of a standardized, routinized, and highly calculable organization.

This Theorist Developed the Concept of the "McDonaldization" of Society