What is a focus group?
A) It is a method of market research that involves bringing together some people who might use a product and having a researcher question them about it.
B) It is a method of market research that focuses on how the industry is performing.
C) It is a method of market research that involves collecting statistics about a group of people who might use a product.
D) It is a method of research that uses unhappy customers.

Question

Quizplus · Accepted Answer

A focus group is a method of market research where a researcher brings together a group of people who might use a product and question them about it. They can provide valuable insights about the product, its features, and potential improvements.

What Is a Focus Group